Channel Partner Marketing

Read articles and eBooks that will enhance your understand of the channel partner marketing strategies available to you. Learn about market development funds, partner marketing certification programs, channel partner marketing planners, partner campaign market places.

  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • The Curious Case of MDF ROI49:48

    The Curious Case of MDF ROI

    Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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  • Accelerating (MDF) Demand Creation in the Channel48:20

    Accelerating (MDF) Demand Creation in the Channel

    Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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  • Co-Op Versus MDF Funding Models

    Co-Op Versus MDF Funding Models

    Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

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  • Market Development Funds & Co-Op Program Building Blocks

    Market Development Funds & Co-Op Program Building Blocks

    Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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  • Promotional Allowance Program Regulations

    Promotional Allowance Program Regulations

    Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

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  • Maximize the Effectiveness of Your MDF/Co-Op Program

    Maximize the Effectiveness of Your MDF/Co-Op Program

    MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

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  • The Secret Ingredient to Partner Enablement

    The Secret Ingredient to Partner Enablement

    Incentivized Training to Increase Marketing Automation Tool Usage

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Three components of successful marketing certification courses

    Three components of successful marketing certification courses

    Learn about the essential course components for a marketing certification program: buyer’s journey, demand type, and multi-touch lead development.

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  • New to the idea of marketing certification? Start here.

    New to the idea of marketing certification? Start here.

    In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.

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  • Partner Communications and Your Value Proposition

    Partner Communications and Your Value Proposition

    Learn the four phases of an effective value proposition communications plan.

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