Read articles and eBooks that will enhance your understand of the channel partner marketing strategies available to you. Learn about market development funds, partner marketing certification programs, channel partner marketing planners, partner campaign market places.
Legal regulations to apply to your MDF program.
Drive your partners’ engagement with your MDF program while keeping your programs on track.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'
What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.
Look at how you can align your channel rewards to the partner journey and partner personas.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.
Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.
Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).