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Practical Ways to Track MDF ROI

Perks WW Channel Experts

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is. This is a missed opportunity because you can measure a program’s positive effect on sales. This eBook will explain how.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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Learn how to properly define your MDF objectives to effectively measure program ROI

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

Learn the steps for onboarding new channel partners to your market development funds program.

Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.