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The Curious Case of MDF ROI

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Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

Is your MDF program controlled by sales or marketing?

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or m...

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A Starter's Guide to Finding an MDF/Co-Op Solution Provider

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there ar...

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Market Development Fund Programs: A Blueprint for Success

The Curious Case of MDF ROI

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Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

Learn the steps for onboarding new channel partners to your market development funds program.

Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.

Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.

Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.

Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.