Although market development funds (MDF) and cooperative marketing (Co-op) are pillar programs in the channel, many marketers are not fully utilizing the potential of these programs to set themselves apart from the competition. Why? Many promotional allowance programs need a hard refresh to overcome an unwieldy design.
MDF programs present a variety of pain points for channel marketers—managing budgets, global payments, attending to multiple go-to-market models, and lack of insight into return on investment are just a few.
The complexity of MDF programs doesn’t just affect vendors. Channel partners run into trouble administering cumbersome programs, tracking reimbursements, dealing with slow payments, and executing marketing programs.
So how does one address these obstacles without dramatically increasing spending or adding resources? This infographic outlines ten strategies you can use to create a modern MDF/Co-Op program guaranteed to improve your channel engagement and partner relations.
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