Struggling to manage your marketing development funds? Discover the world of MDF from solution provider considerations, to industry best practices in our MDF content stream.
Legal regulations to apply to your MDF program.
Drive your partners’ engagement with your MDF program while keeping your programs on track.
Learn how to properly define your MDF objectives to effectively measure program ROI
Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.
The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).
Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.
Learn the steps for onboarding new channel partners to your market development funds program.
Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti
Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.
Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.
Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.
Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.
Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).
Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.
Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.
Global currency management is a foundational element in an MDF/Co-Op program. Learn the basic concepts about managing global currencies.