Get actionable demand gen practices and an incentives automation framework that ensures partners accelerate through the enablement they need to become better digital marketers.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Aligning Incentives to the Evolved Partner's Journey
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.
A Crash Course in Modernizing Your Channel Rebates
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Accelerate Partners for Life: Master lasting partner success.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.
Partner Specialization Areas to Engage the New Buyer
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
Referral Incentive Programs for Long Tail Partners
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
