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The Secret Ingredient to Partner Enablement

Perks WW Channel Experts

Suppliers who go to market through the channel often struggle to understand why their partners’ marketing efforts don’t hit the mark.

In this eBook, we outline how suppliers can improve the effectiveness of their partners’ marketing enablement and can develop marketing certification programs to increase channel marketing automation platform usage and improve the performance of partner-led demand creation.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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The Secret Ingredient to Partner Enablement

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The Secret Ingredient to Partner Enablement

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Other content in this Stream

Learn how to properly define your MDF objectives to effectively measure program ROI

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Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

Look at how you can align your channel rewards to the partner journey and partner personas.

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.

This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.