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The Secret Ingredient to Partner Enablement

Perks WW Channel Experts

Suppliers who go to market through the channel often struggle to understand why their partners’ marketing efforts don’t hit the mark.

In this eBook, we outline how suppliers can improve the effectiveness of their partners’ marketing enablement and can develop marketing certification programs to increase channel marketing automation platform usage and improve the performance of partner-led demand creation.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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The Secret Ingredient to Partner Enablement

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The Secret Ingredient to Partner Enablement

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Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

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Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

Look at how you can align your channel rewards to the partner journey and partner personas.

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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If you're having partners self-profile, won't they always really stack the deck and exaggerate their capabilities? How would you recommend people address that?