Channel Strategy

In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.

  • Four Ways to Help Channel Partners Bridge the Pandemic

    Four Ways to Help Channel Partners Bridge the Pandemic

    Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.

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  • The Best Metrics to Use for Tracking MDF ROI

    The Best Metrics to Use for Tracking MDF ROI

    What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

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  • Perks WW Work Smarter eBook

    Perks WW Work Smarter eBook

    This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Cash is Not King in Channel Incentive Programs

    Cash is Not King in Channel Incentive Programs

    This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • Three Steps to Boost Channel Partner Demand Creation

    Three Steps to Boost Channel Partner Demand Creation

    Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

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  • Partner Specialization Areas to Engage the New Buyer

    Partner Specialization Areas to Engage the New Buyer

    Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Case Study: Increasing Sales Opportunities

    Case Study: Increasing Sales Opportunities

    This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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