Channel Strategy

In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.

  • 360insights Announces Acquisition of Perks WW

    360insights Announces Acquisition of Perks WW

    Perks WW Purchase Marks 360insights’ Sixth Acquisition in Three Years – Significantly Boosting its Reach, Capabilities and Global Leadership

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  • Customer Success Story: Market Research Panelist Engagement

    Customer Success Story: Market Research Panelist Engagement

    Read this case study that helped a leading global market research organization gain a more engaged community of panelists while also making lighter work of reward management for the organization.

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  • How to Attain MDF Proof of Performance16:29

    How to Attain MDF Proof of Performance

    Learn how to properly define your MDF objectives to effectively measure program ROI

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • Strategies that Strengthen Your Channel During a Recession

    Strategies that Strengthen Your Channel During a Recession

    There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

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  • The Best Metrics to Use for Tracking MDF ROI

    The Best Metrics to Use for Tracking MDF ROI

    What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?56:37

    How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?

    Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

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  • Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage8:46

    Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage

    What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

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  • Four Keys to Partner Demand Gen Success43:35

    Four Keys to Partner Demand Gen Success

    Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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