Channel Strategy

In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.

  • Case Study: Increasing Sales Opportunities

    Case Study: Increasing Sales Opportunities

    This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • The 3 A's of Strategic Partners

    The 3 A's of Strategic Partners

    Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.

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  • Building a Business Plan for Your Partners

    Building a Business Plan for Your Partners

    To get ahead in the current channel environment, you must distinguish yourself as more than just another supplier. Developing a comprehensive business plan will help drive partner enablement.

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  • These Trends are Changing Channel Marketing

    These Trends are Changing Channel Marketing

    This Incentive Insight uses current business and channel marketing trends to improve your channel partner programs.

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  • Channel Rewards Checklist for Today's Marketplace

    Channel Rewards Checklist for Today's Marketplace

    How to adapt your channel rewards programs and incentives to the changing market conditions and business models.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • Show Me the Money!

    Show Me the Money!

    Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators

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  • The Impact of the New SiriusDecisions Demand Waterfall

    The Impact of the New SiriusDecisions Demand Waterfall

    Learn how the switch from prospects to demand units in latest version of SiriusDecisions’ Demand Waterfall applies to your marketing and sales strategy.

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  • Walk a Mile in My Shoes: Partner P&Ls

    Walk a Mile in My Shoes: Partner P&Ls

    Index of vendor value proposition and program elements aligned to partner KPIs.

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  • Four Analytics Challenges Every Channel Chief Faces

    Four Analytics Challenges Every Channel Chief Faces

    Learn the challenges channel chiefs face when looking for sound channel reporting and meaningful analytic insights.

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  • The Secret to Creating a Channel Analytics Strategy that Works for You

    The Secret to Creating a Channel Analytics Strategy that Works for You

    Learn about channel analytics objectives, how to move from operational metrics to analytics insights, and how to make your analytics work for you.

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