Channel Strategy

In this section about channel strategy you'll find a wealth of content about how to effectively analyze and interpret channel incentive program results and create strategies around data driven insights.

  • How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?56:37

    How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?

    Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

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  • Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage8:46

    Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage

    What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Four Keys to Partner Demand Gen Success43:35

    Four Keys to Partner Demand Gen Success

    Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Strategies that Strengthen Your Channel During a Recession

    Strategies that Strengthen Your Channel During a Recession

    There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

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  • Four Ways to Help Channel Partners Bridge the Pandemic

    Four Ways to Help Channel Partners Bridge the Pandemic

    Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.

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  • The Best Metrics to Use for Tracking MDF ROI

    The Best Metrics to Use for Tracking MDF ROI

    What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

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  • Perks WW Work Smarter eBook

    Perks WW Work Smarter eBook

    This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Cash is Not King in Channel Incentive Programs

    Cash is Not King in Channel Incentive Programs

    This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • Three Steps to Boost Channel Partner Demand Creation

    Three Steps to Boost Channel Partner Demand Creation

    Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

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