Global channel account management is a difficult task. In this section you will find articles and eBooks that will help you fine tune your channel partner management strategies. Learn about assigning roles, keeping track of channel partners, and day-to-day management of channel incentive programs.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.
Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.
What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Look at how you can align your channel rewards to the partner journey and partner personas.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.
To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.
This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.