Global channel account management is a difficult task. In this section you will find articles and eBooks that will help you fine tune your channel partner management strategies. Learn about assigning roles, keeping track of channel partners, and day-to-day management of channel incentive programs.
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Employers are exploring new, creative ways to overcome challenges presented during the pandemic and finding new ways to motivate employees remotely. Here’s five ideas to help your team stay connected
Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Look at how you can align your channel rewards to the partner journey and partner personas.
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.
CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.
What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.
To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.
This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.