Channel Account and Partner Management

Global channel account management is a difficult task. In this section you will find articles and eBooks that will help you fine tune your channel partner management strategies. Learn about assigning roles, keeping track of channel partners, and day-to-day management of channel incentive programs.

  • How to Deliver a Partner-Centric Partner Experience

    How to Deliver a Partner-Centric Partner Experience

    Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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  • The CAM's role in Channel Partner Program Success

    The CAM's role in Channel Partner Program Success

    CAMs wear many hats. The relationships they have with their channel partners increase channel partner program revenue and profitability.

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  • How to Help Your Channel Account Managers be More Successful

    How to Help Your Channel Account Managers be More Successful

    The CAM's relationship with the vendor must increase the partner’s revenues and profitability and help expand their market share.

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