What’s the best way to track the return on your market development fund program? It’s a good question, that...
Get actionable demand gen practices and an incentives automation framework that ensures partners accelerate through the enablement they need to become better digital marketers.
Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.
The Channel Marketplace is an online and human-driven resource enabling technology vendors access to solutions and expertise addressing their indirect go-to-market opportunities and challenges.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Look at how you can align your channel rewards to the partner journey and partner personas.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.
This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.
Discover recommendations for selecting incentive types that will best influence desired partner behavior.
The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.
Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.
Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.