Customer Success Story: Market Research Panelist Engagement

The healthcare division of a leading global market research organization wanted to improve panelist participation in their existing market research program that offered rewards for completing surveys. Their current incentive program was spread across numerous providers, slow in processes, and in some cases not secure. They partnered with Perks WW with the goal of creating a more engaged community of panelists while also making lighter work of reward management for the organization.

The business impact?

• True community representation
• Increased repeat participation
• Faster reward delivery
• Enhanced user experience
• Expedited program processes
• Reduction in man-hour expense

So, how did it all come together? Read the case study.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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