Get actionable demand gen practices and an incentives automation framework that ensures partners accelerate through the enablement they need to become better digital marketers.
Aligning Incentives to the Evolved Partner's Journey
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.
Industry Collaborative announces launch of The Channel Marketplace
The Channel Marketplace is an online and human-driven resource enabling technology vendors access to solutions and expertise addressing their indirect go-to-market opportunities and challenges.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Referral Incentive Programs for Long Tail Partners
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Choice is the Most Effective Partner Incentive Strategy
Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.
