We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.
Referral Incentive Programs for Long Tail Partners
Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.
Choice is the Most Effective Partner Incentive Strategy
Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.
Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub
A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.
