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Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub

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Learn how to construct a behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program; driving partner engagement and loyalty.

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Case Study: Increasing Sales Opportunities

Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub

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Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

Look at how you can align your channel rewards to the partner journey and partner personas.

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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