Channel Incentives

In this section you'll find information about Channel Incentives, the relative effectiveness of different rewards, and how alignment can influence your program success.

  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Case Study: Increasing Sales Opportunities

    Case Study: Increasing Sales Opportunities

    This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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  • Cash is Not King in Channel Incentive Programs

    Cash is Not King in Channel Incentive Programs

    This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

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  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • Selecting Incentive Types that Influence Desired Partner Behavior

    Selecting Incentive Types that Influence Desired Partner Behavior

    Discover recommendations for selecting incentive types that will best influence desired partner behavior.

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  • Accelerate Your Partners' Digital Transformation

    Accelerate Your Partners' Digital Transformation

    The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Choice is the Most Effective Partner Incentive Strategy

    Choice is the Most Effective Partner Incentive Strategy

    Looking for an effective channel partner incentive? Channel strategist Claudio Ayub says to start by offering choices targeted to the audience you want to engage.

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  • Building a Valued Relationship with Your Distributors

    Building a Valued Relationship with Your Distributors

    Channel strategist Claudio Ayub explains how to build a relationship with your distributors that will set you apart from the crowd.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Channel Incentives and Your Marketing Certification Program

    Channel Incentives and Your Marketing Certification Program

    Learn how to use channel partner incentives in conjunction with a marketing certification program.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • Influence of the Cloud on Channel Partners and Incentives

    Influence of the Cloud on Channel Partners and Incentives

    While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

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  • Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub42:10

    Behavior-based Reward Programs: Use-Case Analysis with Claudio Ayub

    A behavior-based channel incentive program that strengthens your relationships with partners and establishes a competitive differentiation for your channel program.

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  • How do Points-based Channel Rewards Work?

    How do Points-based Channel Rewards Work?

    Experts agree that points-based channel rewards improve channel partner performance, but how do they work?

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Bridging the Four Gaps in Channel Rewards Program Management

    Bridging the Four Gaps in Channel Rewards Program Management

    SiriusDecisions survey results show the channel incentives pain points channel marketing and sales professionals from a cross section of organizations are facing in the current channel ecosphere.

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