Global channel incentives and marketing company hosts webinar that dissects the use of rebates in channel loyalty strategies.
Are partner rebates still relevant? That’s the question Perks WW, a premier provider of channel incentive programs, will address in a webinar on March 23, 2017.
Presenters Claudio Ayub, Perks WW’s VP and Chief Channel Strategist, and Deb Broderson, Perks’ CMO will analyze rebate types, discuss methods for measuring rebate impact, and share advice for using rebates as part of a channel loyalty strategy.
Ayub has over 20 years of global channel marketing experience with expertise in strategy development, market management and channel sales planning. Broderson, one of CRN’s Top 50 Channel Chiefs in North America, has 30 years’ experience in channel marketing.
Ayub and Broderson will present an incentives strategy that consolidates rebates and rewards with the goal of aligning stakeholders in their earning and redemption opportunities, while reducing operational costs, and improving overall program effectiveness.
People interested in attending can register here.
Ayub stressed the importance of the topic when he said,
“Rebates are a powerful motivator for channel partners, made even more powerful when they are an element of a strategically developed channel incentives strategy. Last year vendors spent over $70 billion on channel discounts and incentives; rebates were a significant portion of this spend.”
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