New Perks WW Webinar about Marketing Automation Tool Usage

September 8, 2017 Perks WW Channel Experts


Perks Worldwide’s Chief Strategy Officer and Averetek’s VP of Channel Strategy to discuss the how to advance partner enablement with a marketing certification program.   


Perks WW Channel, a premier provider of channel incentive programs that drive business performance, is planning a webinar on September 28, 2017, that will explain how to plan and deliver a marketing certification program that will increase through-partner marketing program use and improve partner-led demand creation.

Claudio Ayub, Chief Strategy Officer at Perks Worldwide and Averetek’s VP of Channel Strategy, Mike Moore, will review their findings, share observations, and outline best practices on implementing a successful marketing certification program, and how to drive such a program to increase skills, measure change, and reward desired partner-led demand creation behavior.

Chief Strategy Officer Claudio Ayub says, “SiriusDecisions recently released their Channel Marketing Planning Assumptions 2018 research brief, which called out the importance of enhancing partner marketing skills over the next two years. According to SiriusDecisions, this is a top marketing strategy priority for the surveyed CMOs.”

About the coming webinar, Ayub states, “During our webinar, we will address the need for teaching channel partners how to use the marketing tools and campaigns available to them. We will lay out a plan that vendors can use to design and implement a marketing certification program for their channel partners.”

Key takeaways from the webinar include:

  • The current state of through-partner marketing programs in the channel
  • How to use a point-based program to educate partners on demand creation
  • The essential course components of a good marketing certification program
  • Follow up steps that will ensure partner success


People who would like to attend the webinar can register on

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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