Leading incentives and loyalty company to host webinar about using incentives to reshape sales force behaviors and align with the buyer’s journey.
According to Forrester Research, today’s buyer is 74 percent done with their journey before they engage with a salesperson. Perks is hosting a webinar on April 27, 2017 to address this shift in buying behaviors and share advice on how sales leaders can use sales incentive programs to adjust their salespeople’s process to fit the new buyer’s journey.
Perks’ Chief Strategy Officer, Claudio Ayub, and Chief Marketing Officer, Deb Broderson will speak about the impact of empowered buyers to both the direct and indirect sales pipelines. Webinar attendees can expect to walk away with an understanding of the digitally-connected customer’s behavior and a strategy for using sales incentives to align their sales force activities and behaviors around the buyer’s journey.
Ayub and Broderson have a combined 50 years of experience in the sales incentive industry.
People interested in attending the webinar, Sales Incentive Programs that Drive Success, can do so here.
Of the changing sales dynamic Ayub says,
“During a recent SiriusDecisions Sales Leadership Exchange the question was asked, ‘Which of the following best describes your direct and indirect organization’s current sales process?’ And the responses were surprising… we still have 30 percent of sales reps using his or her own process, and another whopping 58 percent of sales reps have an internally-focused activity-based sales process. That means that almost 90% of sellers are not aligned to the buyer’s journey. That is why by changing these metrics in your organization you can outperform the competition!”
About the Author
Engaging employees of various backgrounds, interests, and generations may seem next to impossible. As an employer you want to reward your workers on an individual and meaningful level for reaching business goals, but may not have the time or knowledge to do so. If your organization is suffering in the areas of: retention, attracting new talent, low satisfaction, or safety issues among others, consider partnering with Perks. By pairing our Science of Motivation™ methodology with your unique business needs, our incentive programs have a proven track record of strengthening all areas of employee engagement, most importantly: productivity and ROI. Our programs provide unique employee engagement solutions by rewarding workers based on performance. Whether rewarding an employee for going above and beyond, referring new talent, or taking the necessary steps to prevent workplace accidents, Perks will work with you to design the ultimate incentive program to meet your needs.More Content by Perks WW Employee Experts