Perks WW Channel Podcast Addresses Key Challenges Presented by New Channel Ecosphere

Perks WW Channel Podcast Addresses Key Challenges Presented by New Channel Ecosphere

Channel incentives and loyalty agency produces new podcast that responds to the pressing questions facing the indirect sales industry.

Perks WW Channel, a leader in channel partner marketing and incentives management has released a new podcast, “Burning Questions in the Channel.” Created to provide vendors with insight into channel marketing and channel sales performance strategies, each episode of “Burning Questions in the Channel” features excerpts from the agency’s popular webinar series about the critical areas of channel partner engagement.  

Listeners will receive advice from experts on channel strategy, channel marketing trends, promotional allowances, and channel incentives. The show provides a weekly look at channel topics that are relevant to industry professionals and, starts conversations about how to optimize channel incentive programs, and inspire partner behaviors that align with the ongoing digital transformation.

Perks WW CMO Deb Broderson said, “Channel Marketers are busy people. At Perks WW, we feel that it is important to offer multiple ways to access our resources so there is something to suit every schedule. These short podcasts are ten minutes or less, perfect for listening to during commutes, at your desk, or on the go.”  

The first three episodes are available to stream or download and answer the following questions:

  • Are vendors making the best use of rebates?

  • Is cash king in channel incentives programs?

  • How do points-based rewards engage partners?

The podcast is also available in the major podcast libraries, including: iTunes, Google Play, Stitcher, SoundCloud, and TuneIn.

 

 

 

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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