Market Development Funds and Co-Op Program Pillars, Newest Resource from Channel Loyalty Agency

Perks Worldwide Channel releases a new eBook that outlines the eight promotional allowance program constructs that make MDF/Co-Op programs successful.  

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, publishes Market Development Funds and Co-Op Program Pillars, an eBook about the essential components of a promotional allowance program.

The eBook is written as the foundation for creating a new program or evaluating the current MDF/Co-Op program for optimal performance. Topics covered in the eBook include program, product, and activity eligibility as well as funding and reimbursement considerations, and creative requirements.

“The unfortunate truth is that a lot of MDF and Co-Op funds go unused, not because the programs aren’t valuable, but because the programs are too complex or confusing,” explained Perks WW Chief Strategy Officer, Claudio Ayub. “Our eBook, Market Development Funds and Co-Op Program Pillars, provides the foundational elements channel sales operations and channel marketing can use to create a new program or evaluate the current MDF/Co-Op program for optimal performance.”

Anyone wishing to read Market Development Funds and Co-Op Program Pillars can download a free copy from the Perks Worldwide website.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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