Market Development Funds and Co-Op Program Pillars, Newest Resource from Channel Loyalty Agency

April 6, 2018 Perks WW Channel Experts

Perks Worldwide Channel releases a new eBook that outlines the eight promotional allowance program constructs that make MDF/Co-Op programs successful.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, publishes Market Development Funds and Co-Op Program Pillars, an eBook about the essential components of a promotional allowance program.

The eBook is written as the foundation for creating a new program or evaluating the current MDF/Co-Op program for optimal performance. Topics covered in the eBook include program, product, and activity eligibility as well as funding and reimbursement considerations, and creative requirements.

“The unfortunate truth is that a lot of MDF and Co-Op funds go unused, not because the programs aren’t valuable, but because the programs are too complex or confusing,” explained Perks WW Chief Strategy Officer, Claudio Ayub. “Our eBook, Market Development Funds and Co-Op Program Pillars, provides the foundational elements channel sales operations and channel marketing can use to create a new program or evaluate the current MDF/Co-Op program for optimal performance.”

Anyone wishing to read Market Development Funds and Co-Op Program Pillars can download a free copy from the Perks Worldwide website.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

Market Development Funds and Co-Op Program Pillars, Newest Resource from Channel Loyalty Agency

About the Author

Previous Article

Next Article

Market Development Funds and Co-Op Program Pillars, Newest Resource from Channel Loyalty Agency

About the Author

Previous Article

Next Article

Most Recent Articles

Leading channel incentives and marketing agency announces November 2018 webinar that will share insider insights about running a successful MDF/Co-Op program.

For the third year in a row Perks WW receives an accolade for being one of the “Best Places to Work” in Arkansas.

Leading channel incentives and marketing agency releases eBook about the support and services vendors should expect from a managed-service provider and reasons why the services matter to program succe

The latest publication from Perks WW Channel addresses the struggle channel marketers confront as they assess what is needed from an MDF/Co-Op solution provider—for today and tomorrow.

eBook explains how vendors can align company-level incentives with the evolving channel ecosphere. Learn nine best practices that will adapt channel rebates to the digital transformation.

Channel incentives and loyalty agency produces new podcast that responds to the pressing questions facing the indirect sales industry.

Perks Worldwide announced today that it has promoted Perks Enterprise Engagement Engine(®) architect Chuck Foster to CTO.

Webinar co-hosts will review SiriusDecisions’ report and discuss actionable strategy for empowering partners to take advantage of demand creation programs.

Throughout the event, the Perks WW team will be in the marketplace area at booth 202 ready to discuss the agency’s E3 platform and new MDF solution.

Industry pundit, Craig DeWolf, will lead efforts around Perks WW Channel’s Market Development Funds (MDF) solution.

Perks WW Channel, today announced the launch of a new MDF module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models.

Q&A-style newsletter featuring insights from veteran channel strategist, Claudio Ayub, is a new resource for insights into channel loyalty.

Veteran channel strategist, Claudio Ayub to present use-case analysis of real-world channel incentive programs, provide program assessments, and answer questions during March webcast.

New points-based channel rewards eBook from Perks WW Channel is the latest resource in their series about incentive programs for channel partners.

Perks WW and SiriusDecisions to present research findings about the benefits of long-term incentive strategies and outline points-based incentive program best practices on December 07, 2017.

New eBook explains how to structure a sales incentives program that will attract, engage, and retain sales talent.

For the second year in a row Perks Worldwide was named one of the best places to work by Arkansas Business.

New employee engagement eBook discusses ways HR managers can get company-wide buy in for an employee recognition program.

Perks Worldwide’s Chief Strategy Officer and Averetek’s VP of Channel Strategy to discuss the how to advance partner enablement with a marketing certification program.

Perks WW Channel offers organizations the necessary tools to write an effective request for proposal that will help find the right agency vendor for their channel partner rewards and SPIFF program.