Perks Worldwide Channel releases a new eBook that outlines the eight promotional allowance program constructs that make MDF/Co-Op programs successful.
Perks WW Channel, a premier provider of channel incentive programs that drive business performance, publishes Market Development Funds and Co-Op Program Pillars, an eBook about the essential components of a promotional allowance program.
The eBook is written as the foundation for creating a new program or evaluating the current MDF/Co-Op program for optimal performance. Topics covered in the eBook include program, product, and activity eligibility as well as funding and reimbursement considerations, and creative requirements.
“The unfortunate truth is that a lot of MDF and Co-Op funds go unused, not because the programs aren’t valuable, but because the programs are too complex or confusing,” explained Perks WW Chief Strategy Officer, Claudio Ayub. “Our eBook, Market Development Funds and Co-Op Program Pillars, provides the foundational elements channel sales operations and channel marketing can use to create a new program or evaluate the current MDF/Co-Op program for optimal performance.”
Anyone wishing to read Market Development Funds and Co-Op Program Pillars can download a free copy from the Perks Worldwide website.
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