Perks WW is sponsoring the 20th Anniversary Channel Focus North America 2017 event and presenting a workshop, “Beyond the transaction: using incentives to accelerate the right partner behaviors.”
Perks WW, a premier provider of channel incentive programs, announced their sponsorship of Channel Focus North America 2017. Claudio Ayub, Perks’ Chief Strategy Officer, will present a lecture on May 03, 2017 around behavior-based incentive programs.
In the workshop “Beyond the transaction: using incentives to accelerate the right partner behaviors,” Ayub will demonstrate how today’s channel is trending away from transactional incentives and toward behavior-based incentives. Ayub will review each of the five stages and key personas involved in the partner’s decision-making processes, and present the Perks | Channel incentive framework to deliver a structured approach to aligning behavior-based incentives to accelerate the partner’s time to revenue.
Throughout the event, the Perks WW team will be available to demo the Perks E3 Incentives Portal. Powered by the latest cloud, social, mobile, and data science technologies, the Perks E3 Incentives Portal is comprised of multiple incentive modules that are seamlessly integrated to address client needs in a way that individual components cannot deliver on their own.
Ayub anticipates that the event will provide great insights to professionals involved in channel marketing, sales, development, communications and strategy.
“It’s exciting to participate in the 20th Anniversary Channel Focus North America 2017 conference. I believe that our workshop ties into the celebration perfectly because it illustrates how far the channel has evolved in 20 years. Back when this event was new, incentives were used at the transaction level to increase sales. The 21st century channel no longer supports transactional incentives, but rather behavior-based incentives that motivate all activities, skills, and behaviors leading to the sale.”
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