In their latest resource, Perks WW Channel explains how to increase channel marketing automation usage, by adding a marketing certification program to channel partner enablement, to improve partner-led demand creation.
Perks WW Channel, a premier provider of channel incentive programs that drive business performance, has added a new eBook titled Empower Your Partners, How to Improve Partner-led Demand Creation with Marketing Certification Programs to their channel marketing library on PerksWW.com.
This new resource details how suppliers can develop marketing certification programs to increase utilization of channel marketing automation platforms, and support partner-led demand creation.
Perks WW’s Chief Strategy Officer, Claudio Ayub, noted the importance of educating partners as they take on more responsibility for demand creation. Ayub said, “Partners now own a much bigger piece of the lead-to-revenue cycle as vendors launch multiple channel marketing automation platforms, yet the utilization of these tools is below 17% according to a recent study by SiriusDecisions.”
Ayub went on to say, “Our eBook addresses this pain point by outlining best practices on implementing a successful marketing certification program, and how to drive such a program to increase skills, measure change, and reward desired partner-led demand creation behavior.”
Topics covered in the eBook include:
- Reasons why there is such a low utilization of channel marketing automation tools and campaign marketplaces
- How to launch a point based program designed to educate partners on demand creation
- The essential course components of a good marketing certification program
- Follow up steps that will ensure success
People who want to read Empower Your Partners, How to Improve Partner-led Demand Creation with Marketing Certification Programs, will find it on PerksWW.com.
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