Webinar co-hosts will review SiriusDecisions’ report and discuss actionable strategy for empowering partners to take advantage of demand creation programs.
Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced a webinar scheduled for May 31, 2018, co-hosted by Angela Leech, SiriusDecisions’ Research Director, Channel Marketing, EMEA and Perks WW Chief Strategy Officer, Claudio Ayub.
During the webinar “Accelerating Demand Creation in the Channel,” Leech and Ayub will present a roadmap for suppliers struggling with partner-led demand programs. Attendees will learn about SiriusDecisions’ demand creation framework and how the framework improves overall partner engagement and more specifically, marketing enablement programs making Market Development Funds (MDF) programs more successful.
When asked about the intent of the webinar Leech stated, “A growing number of b-to-b channel organizations are attempting to shift greater demand creation responsibility to their partners.” She went on to say, “To do so effectively, suppliers must gain a better understanding of partners’ marketing capabilities, enable partners to use the marketing programs they provide, and motivate them to execute. Organizations focused on developing measurable, repeatable and scalable channel demand creation engines will benefit significantly from the guidance presented during this webinar.”
Key takeaways from the webinar include:
- How and where to start
- Why partner enablement needs a marketing certification program
- When to use a mobile, social, dashboard-based MDF tool
- How concierge services will help your partner succeed
- Why it's important to offer menu-based marketing plays
Learn more about the webinar and register on PerksWW.com.
For the latest channel incentive news, follow Perks WW Channel on LinkedIn and Twitter and sign up for the monthly channel incentives newsletter.
About the Author
More Content by Perks WW Channel Experts
