Industry pundit, Craig DeWolf, will lead efforts around Perks WW Channel’s Market Development Funds (MDF) solution.
Perks Worldwide, a leading incentives and loyalty marketing company, today announced that Craig DeWolf has joined the Perks WW executive team as Vice President, Marketing Enablement.
Known as an expert on the subjects of channel program and trade marketing, DeWolf has experience spanning a variety of industries and distribution models including technology and consumer product companies. He will work within the Perks WW Channel business unit to spearhead the growth of the marketing enablement practice beginning with the introduction of the recent Perks WW Enterprise Engagement Engine®(E3) MDF solution—a modern, flexible, scalable software and service solution that helps vendors easily manage MDF and Co-Op programs on a global scale.
“Craig is a welcome addition to the Perks WW family. His expertise and vision in the channel marketing enablement space is recognized by channel chiefs worldwide,” said Claudio Ayub, Chief Strategy Officer at Perks WW. “Craig’s mission is to augment our channel enablement incentives management portal, to empower vendor companies to transform themselves and engage with their partners in entirely new ways,” continued Ayub.
DeWolf said, "Having sold and managed MDF programs throughout my career, it was clear that the requirements of most promotional allowance programs moved beyond the solutions offered in the industry. While these types of channel partner programs have a long-running history with marketers, I’m proud that the approach we have taken is truly a breakthrough. Vendors can configure the solution to support even the most complex global programs, and yet, the ease of use and affordability bring the same benefits to smaller programs as well. What’s more, the new solution is a natural extension to the Perks WW E3 platform giving channel marketers the ability to manage the full array of channel incentive programs on a common platform."
“The Perks WW E3 solution is a game-changer for our company and our customers, as it’s driving an unparalleled level of innovation across our entire industry. No other company is delivering this kind of platform, ecosystem, and user experience,” said Ayub. “E3 delivers a gamified partner experience that is actionable through mobile and social dashboards with progress bars, gauges and analytics—always letting partners know where they stand on their journey,” he continued.
As Vice President, Marketing Enablement, DeWolf provides a unique multi-industry perspective gleaned from a background working across agency, supplier, and vendor/manufacturer roles. He will lead a team of MDF specialists to fully realize the company’s visions of leadership in the channel incentive and loyalty space.
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