Channel Incentive Program Agency, Perks WW Channel, Opens Up New Avenue for Insights into Channel Loyalty
Channel newsletter makes 20 plus years of channel knowledge available to channel professionals looking for answers.
Perks WW Channel, a premier provider of channel incentive programs that drive business performance, launched a new resource that allows channel professionals to ask veteran channel expert Claudio Ayub questions about their channel incentive program strategies.
The monthly newsletter dubbed “Claudio’s Corner” features Ayub’s answers to real-world questions submitted by channel industry professionals.
With over 20 years of experience and a natural acumen for strategy development, market management, and channel sales planning, Ayub is a valuable knowledge-base. He is well known in the channel industry as a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management.
The first issue of the newsletter, which included questions about correlating reward points to activities, legal issues with reloadable debit cards, and incenting individuals within a partner organization, was well received by the channel community. The response to the inaugural version of Claudio’s Corner has been overwhelmingly positive.
The launch of the newsletter coincides with a channel incentive program use-case analysis webcast scheduled for March 15, 2018, with a live Q&A session with Ayub.
Those who would like to submit a question about channel strategy or subscribe to the monthly newsletter can do so on PerksWW.com.
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