Claudio’s Corner Offers Insights into Channel Loyalty

February 23, 2018 Perks WW Channel Experts

Channel Incentive Program Agency, Perks WW Channel, Opens Up New Avenue for Insights into Channel Loyalty

Channel newsletter makes 20 plus years of channel knowledge available to channel professionals looking for answers.

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, launched a new resource that allows channel professionals to ask veteran channel expert Claudio Ayub questions about their channel incentive program strategies.

The monthly newsletter dubbed “Claudio’s Corner” features Ayub’s answers to real-world questions submitted by channel industry professionals.

With over 20 years of experience and a natural acumen for strategy development, market management, and channel sales planning, Ayub is a valuable knowledge-base. He is well known in the channel industry as a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management.

The first issue of the newsletter, which included questions about correlating reward points to activities, legal issues with reloadable debit cards, and incenting individuals within a partner organization, was well received by the channel community. The response to the inaugural version of Claudio’s Corner has been overwhelmingly positive.

The launch of the newsletter coincides with a channel incentive program use-case analysis webcast scheduled for March 15, 2018, with a live Q&A session with Ayub.

Those who would like to submit a question about channel strategy or subscribe to the monthly newsletter can do so on 


About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

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