Perks | Channel eBooks
Hear from our Channel sales and marketing experts about how to motivate your partners and optimize strategy.
Market Development Funds & Co-Op Program Building Blocks
Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.
Points-based Channel Rewards
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
The Secret Ingredient to Partner Enablement
Incentivized Training to Increase Marketing Automation Tool Usage
The Definitive Partner Experience How-to-Guide
This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.
Partner Profiling and Segmentation
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Why Cash is not Always King in Channel Incentive Programs
In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.
A Checklist for Channel Account Management Success
CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.
Best Practices in Channel Account Management: The CAM as a Coach
The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.
Channel Account Managers' Guide to Onboarding and Enablement
To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.
Best Practices in Channel Account Management: Getting Started
This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.
Do You Have What it Takes to be a CAM?
A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.
How to Qualify and Empower Partners
This How-to-Guide offers a step-by-step approach to a value-based, true business partner relationship that drives business success and loyalty for both the vendor and their partners.