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The 3 A's of Strategic Partners

Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.

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Identifying MDF Payments as Opex or Contra
Identifying MDF Payments as Opex or Contra

Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue ...

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Incentives Automation Outperform, Don’t Outspend Competition
Incentives Automation Outperform, Don’t Outspend Competition

What is channel incentives automation? Read about the technology and how it can improve revenue and profit ...