When your channel partners, or maybe a selection of partner types, rely on high volume alliance/attach sales in addition to primary product sales, or they want to benefit from the combined, complimentary power or full customer solution selling or they want to address competitor/marketplace combat with bundling opportunities - including alliance attach rate sales in your incentive program can be a good move for all involved and power business in the right direction.
About the Author
More Content by Perks WW Channel Experts