For Channel Sales

  • On the Road - Women of the Channel, A Reflection

    On the Road - Women of the Channel, A Reflection

    The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Talking Channel - Overcoming Deal Registration Barriers2:10

    Talking Channel - Overcoming Deal Registration Barriers

    Three ways to overcome channel deal registration promotion barriers: build trust, make it easy, and put an incentive well ahead of the closed sale.

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  • Talking Channel: Deal Registration Acceleration2:31

    Talking Channel: Deal Registration Acceleration

    Learn how to improve deal registration channel incentive promotions with this four-step formula.

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  • Teaching Demand Generation with Learning-Based Incentives

    Teaching Demand Generation with Learning-Based Incentives

    Learn how to implement sales and marketing certification promotions that will teach your channel partners the skills they need to market your product.

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  • Using Behavior-Based Promotions to Grow Partner Performance

    Using Behavior-Based Promotions to Grow Partner Performance

    Learn how behavior-based promotions change channel partner behavior and improve performance.

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  • Accelerate Your Partners' Digital Transformation

    Accelerate Your Partners' Digital Transformation

    The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Incentive Programs for Professional Services Partners

    Incentive Programs for Professional Services Partners

    Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

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  • An Hour at the Desk of a CAM

    An Hour at the Desk of a CAM

    Understanding the role of a successful CAM in extremely important, and can help empower you channel program.

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  • A Guide to Onboarding New Partners

    A Guide to Onboarding New Partners

    On-boarding new partners can be a real challenge. Our methodology will help guide you through the selection and enablement process.

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  • Are Rebates Still Relevant?

    Are Rebates Still Relevant?

    Behavior-based models are the future of channel incentive types and programs.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Influence of the Cloud on Channel Partners and Incentives

    Influence of the Cloud on Channel Partners and Incentives

    While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

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  • Demonstrate the Value of a Marketing Certification Program

    Demonstrate the Value of a Marketing Certification Program

    Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.

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  • How do I correlate points for activities?

    How do I correlate points for activities?

    Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.

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  • Partner Prospecting and Onboarding

    Partner Prospecting and Onboarding

    It’s important to find the right partners with skills that are aligned with your company’s objectives. Set your partnership up for success with a thorough onboarding program.

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  • Show Me the Money!

    Show Me the Money!

    Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators

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