For Channel Sales

  • How to Attain MDF Proof of Performance16:29

    How to Attain MDF Proof of Performance

    Learn how to properly define your MDF objectives to effectively measure program ROI

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Talking Channel: Deal Registration Acceleration2:31

    Talking Channel: Deal Registration Acceleration

    Learn how to improve deal registration channel incentive promotions with this four-step formula.

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  • Talking Channel - Overcoming Deal Registration Barriers2:10

    Talking Channel - Overcoming Deal Registration Barriers

    Three ways to overcome channel deal registration promotion barriers: build trust, make it easy, and put an incentive well ahead of the closed sale.

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?56:37

    How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?

    Watch this on-demand webinar on how you can effectively drive and educate your partners to perform their sales job in the face of this 'new normal.'

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  • How to Deliver a Partner-Centric Partner Experience

    How to Deliver a Partner-Centric Partner Experience

    Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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  • Building a Business Plan for Your Partners

    Building a Business Plan for Your Partners

    To get ahead in the current channel environment, you must distinguish yourself as more than just another supplier. Developing a comprehensive business plan will help drive partner enablement.

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • A Checklist for Channel Account Management Success

    A Checklist for Channel Account Management Success

    CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Case Study: Increasing Sales Opportunities

    Case Study: Increasing Sales Opportunities

    This customer successfully used Perks WW Channel programs to counter poor partner engagement and poor sales opportunity registrations.

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  • 8 Reasons to Offer Alliance Vendor and Attach Rate Sales

    8 Reasons to Offer Alliance Vendor and Attach Rate Sales

    Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • Identifying MDF Payments as Opex or Contra

    Identifying MDF Payments as Opex or Contra

    Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

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  • The 3 A's of Strategic Partners

    The 3 A's of Strategic Partners

    Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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