About the AuthorMore Content by Perks WW Channel Experts
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.More Content by Perks WW Channel Experts
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising ...
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.
The Channel Marketplace is an online and human-driven resource enabling technology vendors access to solutions and expertise addressing their indirect go-to-market opportunities and challenges.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.
The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.
See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Look at how you can align your channel rewards to the partner journey and partner personas.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a