Home » For Channel Marketers » What Type Of Marketing Services Could You Offer?

× Share this Article

Facebook
Twitter
Work Email
LinkedIn

What Type Of Marketing Services Could You Offer?

Share this Article
Facebook
Twitter
Work Email
LinkedIn

Marketing services are a successful part of channel incentive programs. Selecting the services and strategies that fit your needs will help maximize your results.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
More Content by Perks WW Channel Experts

A Guide to Onboarding New Partners

On-boarding new partners can be a real challenge. Our methodology will help guide you through the selection...

MDF Program Design: The Foundational Elements

Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.

Request a Demo

Other content in this Stream

13:12

Legal and Finanical MDF Regulations to Follow

Legal regulations to apply to your MDF program.

Watch

8:52

How to Drive MDF Program Engagement

Drive your partners’ engagement with your MDF program while keeping your programs on track.

Watch

16:29

How to Attain MDF Proof of Performance

Learn how to properly define your MDF objectives to effectively measure program ROI

Watch

Channel Rewards Programs for the New Digital Buyer

Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

Read

7:01

Understanding the Partner Personas and the Partner Journey

Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

Watch

Ultimate Guide to Points-Based Channel Rewards

Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

Read

How to Deliver a Partner-Centric Partner Experience

Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

Read

9:38

10-Minute Tutorial: How to Automate Partner Incentives

Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

Watch

4:10

Aligning Channel Incentives to Partner Personas and Journey

Look at how you can align your channel rewards to the partner journey and partner personas.

Watch

Market Development Funds & Co-Op Program Building Blocks

Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

Read

43:35

Four Keys to Partner Demand Gen Success

Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

Watch

59:25

Aligning Incentives to the Evolved Partner's Journey

[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

Watch

Incentives Automation Outperform, Don’t Outspend Competition

What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

Read

4:21

Channel Incentives Types Versus Programs

There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

Watch

57:10

Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

Watch

Partner Profiling and Segmentation How-to Guide

Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

Read

Crucial Considerations for Selecting an MDF Provider

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

Read

The Best Metrics to Use for Tracking MDF ROI

What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.

Read

A Buyer's Guide to MDF Managed Services

Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

Read

41:16

Accelerate Partners for Life: Master lasting partner success.

Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

Watch

Return to Home

What Type Of Marketing Services Could You Offer?

About the Author

Previous Article

Next Article