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A Starter's Guide to Finding an MDF/Co-Op Solution Provider

Craig DeWolf

Whether you are an initiator, influencer, or final decision maker, selecting a promotional allowance solution can be taxing and time consuming. The project gets especially tricky when a clear consensus about needs is missing.

Jumpstart the conversation within your team and a prospective agency with the following considerations.

About the Author

Craig DeWolf, Perks WW VP, Marketing Enablement, has over 30 years of channel program and trade marketing experience spanning a variety of industries and distribution models including technology and consumer product companies. As Vice President, Marketing Enablement he provides a unique multi-industry perspective gleaned from a background working across agency, supplier, and vendor/manufacturer roles. Craig has engaged with key business partners and worked with a variety of clients on both channel and trade strategies and programs, including: AT&T, Apple, Avaya, Bridgestone Goodrich, Canon USA, Hewlett-Packard, Kraft, Oracle, Panasonic, Timex and Xerox. Immediately before joining Perks Worldwide, Craig held senior roles at Hawk Incentives, Hawkeye Channel, and CCI—a work history that shows his deep understanding of the channel space.
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