First Name
Last Name
Perks WW is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.
Yes, I consent
Thank you!
Error - something went wrong!

Crucial Considerations for Selecting an MDF Provider

Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales
channels. So, why is it so hard to settle on a management solution? In most cases, this is
because marketers lack a clear understanding of what is needed—for today and into tomorrow—
as well as the means to evaluate alternatives against those needs. We hope to address that
here. The practical tips outlined here will help you understand your requirements by assessing the
commonalities of MDF/Co-Op solutions.

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

More Content by Perks WW Channel Experts
Previous Flipbook
Partner Profiling and Segmentation How-to Guide
Partner Profiling and Segmentation How-to Guide

Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiti...

Next Article
The Best Metrics to Use for Tracking MDF ROI
The Best Metrics to Use for Tracking MDF ROI

What’s the best way to track the return on your market development fund program? It’s a good question, that...