As you evaluate your channel rewards programs and look at ways to drive partner behavior that aligns with your growth strategies, consider each of the questions in the following checklist.
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs.
Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
How to Deliver a Partner-Centric Partner Experience
Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.
10-Minute Tutorial: How to Automate Partner Incentives
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
Aligning Incentives to the Evolved Partner's Journey
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Crucial Considerations for Selecting an MDF Provider
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Accelerate Partners for Life: Master lasting partner success.
Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.
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