Marketing services are a crucial part of your channel incentive programs - are you maximizing yours? Explore the Channel Marketers stream for audience engagement tactics, onboarding and prospecting techniques, and channel industry insights.
Learn the three key pieces that you need to personalize the channel partner experience.
Legal regulations to apply to your MDF program.
Drive your partners’ engagement with your MDF program while keeping your programs on track.
Learn how to properly define your MDF objectives to effectively measure program ROI
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.
Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Look at how you can align your channel rewards to the partner journey and partner personas.
Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.
Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a
Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.
Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
What’s the best way to track the return on your market development fund program? It’s a good question, that Craig DeWolf, Perks WW VP Marketing Enablement, can answer.
Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.