For Channel Marketers

Marketing services are a crucial part of your channel incentive programs - are you maximizing yours? Explore the Channel Marketers stream for audience engagement tactics, onboarding and prospecting techniques, and channel industry insights.

  • Three Steps to Boost Channel Partner Demand Creation

    Three Steps to Boost Channel Partner Demand Creation

    Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

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  • Partner Profiling and Segmentation How-to Guide

    Partner Profiling and Segmentation How-to Guide

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • On the Road - Women of the Channel, A Reflection

    On the Road - Women of the Channel, A Reflection

    The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

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  • Partner Specialization Areas to Engage the New Buyer

    Partner Specialization Areas to Engage the New Buyer

    Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

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  • Yes, A Deal Registration Incentive Promotion Really Works2:36

    Yes, A Deal Registration Incentive Promotion Really Works

    See the results of incentivizing your partners throughout their journey with a look at an early deal registration incentive promotion

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Aligning Channel Incentives to Partner Personas and Journey4:10

    Aligning Channel Incentives to Partner Personas and Journey

    Look at how you can align your channel rewards to the partner journey and partner personas.

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  • Channel Incentives Types Versus Programs4:21

    Channel Incentives Types Versus Programs

    There is a lot of misconception about incentive types versus incentive programs, and they're often confused. In this chapter Claudio gives a synopsis of the different types of incentives, functions, a

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Ultimate Guide to Points-Based Channel Rewards

    Ultimate Guide to Points-Based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • Accelerate Partners for Life: Master lasting partner success.41:16

    Accelerate Partners for Life: Master lasting partner success.

    Learn the six ingredients of long-term channel relationships, an analysis of the partner journey and an incentive framework that stimulates the partner’s journey and their time to revenue.

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  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • Talking Channel - Overcoming Deal Registration Barriers2:10

    Talking Channel - Overcoming Deal Registration Barriers

    Three ways to overcome channel deal registration promotion barriers: build trust, make it easy, and put an incentive well ahead of the closed sale.

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  • Talking Channel: Deal Registration Acceleration2:31

    Talking Channel: Deal Registration Acceleration

    Learn how to improve deal registration channel incentive promotions with this four-step formula.

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them57:10

    Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them

    Discover the top considerations you need to acknowledge to take your channel marketing incentive programs to the next level.

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  • The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs56:54

    The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

    Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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  • How to Onboard Channel Partners for MDF Programs

    How to Onboard Channel Partners for MDF Programs

    Learn the steps for onboarding new channel partners to your market development funds program.

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  • Using Behavior-Based Promotions to Grow Partner Performance

    Using Behavior-Based Promotions to Grow Partner Performance

    Learn how behavior-based promotions change channel partner behavior and improve performance.

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