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The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

Market forces are fundamentally changing what partner programs need to do to be successful. Changes in the nature of the channel, along with rapid technology advancement in peoples’ everyday lives, have dramatically raised the expectations bar for successfully building a successful partner ecosystem. In this video, Sirius Decisions’ Angela Leach joins James Hodgkinson of Webinfinity and Claudio Ayub of Perks in a discussion on the personalization trend and how it’s changing the way partners attract, support, reward and retain productive, engaged partners.

Previous Article
Implementing the SiriusDecisions Demand Framework
Implementing the SiriusDecisions Demand Framework

SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendo...

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Influence of the Cloud on Channel Partners and Incentives
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While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the...