The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

Market forces are fundamentally changing what partner programs need to do to be successful. Changes in the nature of the channel, along with rapid technology advancement in peoples’ everyday lives, have dramatically raised the expectations bar for successfully building a successful partner ecosystem. In this video, Sirius Decisions’ Angela Leach joins James Hodgkinson of Webinfinity and Claudio Ayub of Perks in a discussion on the personalization trend and how it’s changing the way partners attract, support, reward and retain productive, engaged partners.