The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

Market forces are fundamentally changing what partner programs need to do to be successful. Changes in the nature of the channel, along with rapid technology advancement in peoples’ everyday lives, have dramatically raised the expectations bar for successfully building a successful partner ecosystem. In this video, Sirius Decisions’ Angela Leach joins James Hodgkinson of Webinfinity and Claudio Ayub of Perks in a discussion on the personalization trend and how it’s changing the way partners attract, support, reward and retain productive, engaged partners.
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Top Tips to Turn MDF into a Competitive Advantage
Top Tips to Turn MDF into a Competitive Advantage

Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive ...

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Practical Ways to Track MDF ROI
Practical Ways to Track MDF ROI

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market developm...