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Accelerate Your Partners' Digital Transformation With Point-Based Rewards

Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business. Forrester estimates that sales of through-channel marketing automation (TCMA) solutions will climb at 25% CAGR through 2023 to $1.6 billion.

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On the Road - Women of the Channel, A Reflection
On the Road - Women of the Channel, A Reflection

The Women of the Channel events inspire us to think about how we, as women, can support one another in the ...

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Referral Incentive Programs for Long Tail Partners
Referral Incentive Programs for Long Tail Partners

Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains ho...