Are you a channel exec searching for answers? You’ve come to the right place. Discover the art of channel engagement, practical ways to measure your go-to-market objectives and industry best-practices in our Channel Chief content stream.
Learn the three key pieces that you need to personalize the channel partner experience.
Learn how to properly define your MDF objectives to effectively measure program ROI
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.
There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.
Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.
Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.
Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.
We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!
[On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.
This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.
What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.
Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.
Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.
Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.
Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.
Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.
The first step to finding the right agency vendor to help you manage your partner market development funds (MDF) program is writing a thorough request for proposal (RFP).