For Channel Chiefs

Are you a channel exec searching for answers? You’ve come to the right place. Discover the art of channel engagement, practical ways to measure your go-to-market objectives and industry best-practices in our Channel Chief content stream.

  • On the Road - Women of the Channel, A Reflection

    On the Road - Women of the Channel, A Reflection

    The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

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  • Using Channel Incentives to Increase Partner Demand Creation

    Using Channel Incentives to Increase Partner Demand Creation

    What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs56:54

    The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

    Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • The Curious Case of MDF ROI49:48

    The Curious Case of MDF ROI

    Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • Accelerate Your Partners' Digital Transformation With Point-Based Rewards52:31

    Accelerate Your Partners' Digital Transformation With Point-Based Rewards

    Demand gen professionals and channel marketers are increasingly seeing the value of adopting digital strategies to grow their business.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • Referral Incentive Programs for Long Tail Partners

    Referral Incentive Programs for Long Tail Partners

    Long tail partners are the fair-weather friends of the channel. Channel strategist Claudio Ayub explains how to use a referral program to engage these partners.

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  • Incentive Programs for Professional Services Partners

    Incentive Programs for Professional Services Partners

    Professional services partners such as accounting firms or marketing agencies are a fast-growing route to market. Channel strategist Claudio Ayub explains how to engage this group.

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  • Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Anti-Bribery and MDF: Often Overlooked, Often Prosecuted

    Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.

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  • Accelerating (MDF) Demand Creation in the Channel48:20

    Accelerating (MDF) Demand Creation in the Channel

    Creating demand can be a challenge, and often takes too long. Here are some ways to accelerate the process and achieve ROI.

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  • Fall in Love with your Market Development Funds All Over Again

    Fall in Love with your Market Development Funds All Over Again

    Welcome to the wonderful world of effective market development funds program design. Read our blog to discover the many ways you can leverage MDF/Co-Op programs.

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  • MDF Program Design: The Foundational Elements

    MDF Program Design: The Foundational Elements

    Careful consideration of these eight MDF variables will unlock the full potential of your MDF program.

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