For Channel Chiefs

Are you a channel exec searching for answers? You’ve come to the right place. Discover the art of channel engagement, practical ways to measure your go-to-market objectives and industry best-practices in our Channel Chief content stream.

  • Strategies that Strengthen Your Channel During a Recession

    Strategies that Strengthen Your Channel During a Recession

    There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • Perks WW Work Smarter eBook

    Perks WW Work Smarter eBook

    This eBook offers best practices, and reviews the current state of incentive methodologies and incentives automation.

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  • Perks WW Channel Partner Engagement Survey

    Perks WW Channel Partner Engagement Survey

    We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • How to Deliver a Partner-Centric Partner Experience

    How to Deliver a Partner-Centric Partner Experience

    Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Optimizing Channel Engagement in 5 Steps

    Optimizing Channel Engagement in 5 Steps

    Learn five channel partner engagement best practices for the evolved partner journey.

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  • Are Rebates Still Relevant?

    Are Rebates Still Relevant?

    Behavior-based models are the future of channel incentive types and programs.

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  • Infographic: Uniting Siloed Partner Incentives

    Infographic: Uniting Siloed Partner Incentives

    This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

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  • Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs56:54

    The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

    Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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  • Identifying MDF Payments as Opex or Contra

    Identifying MDF Payments as Opex or Contra

    Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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