For Channel Chiefs

Are you a channel exec searching for answers? You’ve come to the right place. Discover the art of channel engagement, practical ways to measure your go-to-market objectives and industry best-practices in our Channel Chief content stream.

  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Optimizing Channel Engagement in 5 Steps

    Optimizing Channel Engagement in 5 Steps

    Learn five channel partner engagement best practices for the evolved partner journey.

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  • Perks WW Channel Partner Engagement Survey

    Perks WW Channel Partner Engagement Survey

    We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

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  • Are Rebates Still Relevant?

    Are Rebates Still Relevant?

    Behavior-based models are the future of channel incentive types and programs.

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  • Infographic: Uniting Siloed Partner Incentives

    Infographic: Uniting Siloed Partner Incentives

    This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

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  • Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Case Study: Consolidating Partner Incentive Programs into a Global Behavior-based Incentive Strategy

    Read how a vendor was able to resolve points of friction and better measure channel incentives ROI after they united siloed partner rewards programs into a single behavior-based strategy.

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  • Effective Channel Incentive Types and Programs

    Effective Channel Incentive Types and Programs

    Behavior-based models are the future of channel incentive types and programs.

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  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • Implementing the SiriusDecisions Demand Framework

    Implementing the SiriusDecisions Demand Framework

    SiriusDecisions recently shared a new demand framework. Claudio Ayub explains why it is important for vendors to go through all the phases.

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  • The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs56:54

    The Critical Importance of 1-to-1 Personalized Experiences In Partner Programs

    Get best practices about personalizing channel partner programs from SiriusDecisions, WebInfinity, and our chief strategy officer, Claudio Ayub.

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  • Identifying MDF Payments as Opex or Contra

    Identifying MDF Payments as Opex or Contra

    Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Channel Rewards Framework to Accelerate the Partner Journey11:00

    Channel Rewards Framework to Accelerate the Partner Journey

    Learn about an incentive framework that you can use to accelerate and align the partner journey to your specific objectives and metrics.

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  • Influence of the Cloud on Channel Partners and Incentives

    Influence of the Cloud on Channel Partners and Incentives

    While one might think that the Cloud makes channel partners unnecessary, the model doesn’t change. It’s the partner type that changes.

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  • Understanding the Partner Personas and the Partner Journey7:01

    Understanding the Partner Personas and the Partner Journey

    Get started with an overview of the partner journey and partner personas based on SiriusDecisions’ partner journey study.

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  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • Using Channel Incentives to Increase Partner Demand Creation

    Using Channel Incentives to Increase Partner Demand Creation

    What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • How to incent individuals within a partner organization?

    How to incent individuals within a partner organization?

    With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.

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  • The Curious Case of MDF ROI49:48

    The Curious Case of MDF ROI

    Learn how to turn your existing MDF/Co-Op investment into a competitive advantage without spending more money!

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