COVID19 has temporarily elimnated in-person events, a favored marketing tool for your partners. But your MDF program is still a powerful incentive. These resources will help you rethink your MDF strategy.
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.
Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.
Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.