Change is a word we’re seeing a lot of right now as we read the latest Channel industry news. Everything is evolving. These three articles offer valuable insights into how the role of analytics is expanding, best practices for analytics and how to go off script to improve your sales process.
- IBM: Building a Better Customer Journey with Analytics
- Business2Community: Note to Inside Sales: Drop the Script -- and Listen
- Perks: 6 Channel Analytics Best Practices
About the Author
Chief Strategy Officer Claudio Ayub brings over 20 years of global channel marketing experience to Perks.He has executed major go-to-market programs for a variety of vendors, including Bing, Cisco, Dell, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Seagate, Symantec, and VMware among others.More Content by Claudio Ayub