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Maximize the Effectiveness of Your MDF/Co-Op Program

Perks WW Channel Experts

MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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Maximize the Effectiveness of Your MDF/Co-Op Program

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Maximize the Effectiveness of Your MDF/Co-Op Program

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Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

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