As you evaluate your channel rewards programs and look at ways to drive partner behavior that aligns with your growth strategies, consider each of the questions in the following checklist.
About the Author
Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs.
Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.
8 Reasons to Offer Alliance Vendor and Attach Rate Sales
Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.
To get ahead in the current channel environment, you must distinguish yourself as more than just another supplier. Developing a comprehensive business plan will help drive partner enablement.
A Starter's Guide to Finding an MDF/Co-Op Solution Provider
Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.
Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.
Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.
It’s important to find the right partners with skills that are aligned with your company’s objectives. Set your partnership up for success with a thorough onboarding program.
Maximize the Effectiveness of Your MDF/Co-Op Program
MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.
Effective Partner Communication Starts with Empathy
How to better communicate your partner program by understanding your partner's business objectives.
Tags: channel marketing, brief, channel incentives, awareness stage.
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