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Building a Business Plan for Your Partners

Perks WW Channel Experts

To get ahead in the current channel environment, you must distinguish yourself as more than just another supplier. Developing a comprehensive business plan will help drive partner enablement.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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Building a Business Plan for Your Partners

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There are measures your brand can take to support your partners during the current economic crisis. In this Incentive Insights read our recommendations.

Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

Learn eight compelling reasons why you should include the vendor alliance sales journey, with attach rate products, in your channel sales incentive efforts.

To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.

It’s important to find the right partners with skills that are aligned with your company’s objectives. Set your partnership up for success with a thorough onboarding program.

MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

This Incentive Insight uses current business and channel marketing trends to improve your channel partner programs.

How to better communicate your partner program by understanding your partner's business objectives. Tags: channel marketing, brief, channel incentives, awareness stage.

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