Incentive Insights

Incentive industry trends and best practices condensed into short, easy reads.

  • A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    A Starter's Guide to Finding an MDF/Co-Op Solution Provider

    Whether you are seeking a self-service or managed-service solution, SaaS or custom-built platform, there are variables common to all promotional allowance programs that will define your requirements.

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  • Adapting Channel Rebates for Digital Transformation

    Adapting Channel Rebates for Digital Transformation

    To succeed, vendors must motivate behaviors that contribute to the pipeline and not just the closed sale.

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  • Co-Op Versus MDF Funding Models

    Co-Op Versus MDF Funding Models

    Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

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  • Promotional Allowance Program Regulations

    Promotional Allowance Program Regulations

    Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

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  • The 3 A's of Strategic Partners

    The 3 A's of Strategic Partners

    Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention.

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  • Partner Prospecting and Onboarding

    Partner Prospecting and Onboarding

    It’s important to find the right partners with skills that are aligned with your company’s objectives. Set your partnership up for success with a thorough onboarding program.

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  • Building a Business Plan for Your Partners

    Building a Business Plan for Your Partners

    To get ahead in the current channel environment, you must distinguish yourself as more than just another supplier. Developing a comprehensive business plan will help drive partner enablement.

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  • Maximize the Effectiveness of Your MDF/Co-Op Program

    Maximize the Effectiveness of Your MDF/Co-Op Program

    MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

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  • These Trends are Changing Channel Marketing

    These Trends are Changing Channel Marketing

    This Incentive Insight uses current business and channel marketing trends to improve your channel partner programs.

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  • Effective Partner Communication Starts with Empathy

    Effective Partner Communication Starts with Empathy

    How to better communicate your partner program by understanding your partner's business objectives. Tags: channel marketing, brief, channel incentives, awareness stage.

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  • Channel Rewards Checklist for Today's Marketplace

    Channel Rewards Checklist for Today's Marketplace

    How to adapt your channel rewards programs and incentives to the changing market conditions and business models.

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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