Incentive industry trends and best practices condensed into short, easy reads.
Co-Op Versus MDF Funding Models
Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.
Promotional Allowance Program Regulations
Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.
Maximize the Effectiveness of Your MDF/Co-Op Program
MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.
Channel Rewards Programs for the New Digital Buyer
Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.