Incentive Insights

Incentive industry trends and best practices condensed into short, easy reads.

  • Co-Op Versus MDF Funding Models

    Co-Op Versus MDF Funding Models

    Co-Op versus MDF. Are you trying to decide how to structure your promotional allowance program funding? This brief compares the advantages and disadvantages of the two.

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  • Promotional Allowance Program Regulations

    Promotional Allowance Program Regulations

    Understanding the Robinson-Patman and Sarbanes-Oxley acts helps channel marketers design promotional allowance programs that legal teams and finance departments will love.

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  • Maximize the Effectiveness of Your MDF/Co-Op Program

    Maximize the Effectiveness of Your MDF/Co-Op Program

    MDF and Co-op are often one of, if not the, largest line item expenses in your channel marketing budget. Read advice about these programs that will improve your time to revenue.

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  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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