Deb Broderson, VP of Marketing
Millennials are the largest generation in the U.S., making up one-third of the total U.S. population as of 2013 according to The Council of Economic Adviser’s Report. They are defined as the demographic cohort born between the years of 1980 and mid-2000. Often positioned in an egocentric light, Millennials are commonly noted as the ‘selfie’ generation and referred to as distracted or procrastinative. On the other hand, they happen to be the most educated and most diverse generation in history, estimated to make up 75 percent of the global workforce by 2025 according to Deloitte . Here at Perks we have a different name for them: Perklins! You can see three of our very own to the left.
So, how important are game mechanics to Generation Y?
In a world of constant flux and ingenious technological feats, Millennials are accustomed to working with the most up-to-date devices and apps; not only do most prefer game mechanics at work, they expect them. You can trace this familiarity back to the gamified ‘90s with the introduction of online addition and subtraction or grammar and punctuation games…the holy grail of burnt out Elementary Math and English teachers. The impact of this upbringing has a significant correlation to young adults’ perspectives toward technology today. For example, 33 percent of Millennials would choose social media freedom and device flexibility over a higher salary at work according to Cisco, and 56 percent of Millennials believe using technology helps people use their time more efficiently according to Pew research. Additionally, 80 percent of Millennials sleep with their phones next to their bed as indicated in the Millennial Generation Research Review.
Millennials and technology go hand in hand…literally.
So how can all of this be applied to your organization? As a company it would be well worth your while to appeal to these desires and implement a more interactive, gamified incentives platform. Although most people are familiar with the concept, we understand that not everyone is up to speed in the gamified world. It is important to create a platform that is not only easy-to-use but also relevant to your unique users no matter the varying participant age, understanding, or familiarity level.
Thoughtful use of game mechanics alongside a solution that is visually compelling, simple to use, and regionally relevant will ascertain that your employees or channel partner achieve program goals, getting the most out of your program and proving the expected ROI. The incorporation of game mechanics, a point system that rewards, and an online shop of unique merchandise that can be tailored to your various employees can help motivate the people who matter most to your company.