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Do You Have What it Takes to be a CAM?

Perks WW Channel Experts

It’s a tough job

Channel Account Managers (CAMs), or Partner Account Managers (PAMs) as they are sometimes called, have a challenging job. They navigate the demands of their jobs as vendor employees while gaining credibility as trusted advisors to their channel partners.

What exactly is the CAM’s role?

The CAM manages, motivates, and collaborates with channel partners to drive revenue. The partnership with the vendor must increase the partner’s revenues and profitability and help expand his or her market share.

About the Author

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.
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Do You Have What it Takes to be a CAM?

It’s a tough job

What exactly is the CAM’s role?

About the Author

Previous Flipbook

Most Recent Flipbooks

We surveyed a group of vendors and partner companies about the critical elements of a channel partnership and engagement. Check out the results to see if you are measuring up!

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job roles and demographics that make up your channel partnerships.

Keep channel partners engaged and coming back! Learn the six fundamental that work together to improve your channel engagement program’s partner experience.

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CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.

The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.

To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.

This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.