×

First Name
Last Name
Country
Perks WW is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.
Yes, I consent
Thank you!
Error - something went wrong!
   

A Buyer's Guide to MDF Managed Services

In spite of vast changes in how vendors support their partners, promotional allowance programs remain a constant in the channel marketing war chest. Market development funds (MDF) and cooperative advertising (Co-Op) still represent as much as 10 to 15 percent of a marketer’s channel budget.

Because of the budget size and potential these programs promise for building business, channel marketers are wise to focus on MDF/Co-Op strategy and implementation—both in the choice of program management software and program optimization.  

About the Author

Perks WW Channel Experts

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

More Content by Perks WW Channel Experts
Previous Flipbook
Cash is Not King in Channel Incentive Programs
Cash is Not King in Channel Incentive Programs

This eBook takes a deep dive into holistic reward programs that are designed to incentivize the various job...

Next Flipbook
Perks WW Work Smarter eBook
Perks WW Work Smarter eBook

This eBook offers best practices, and reviews the current state of incentive methodologies and incentives a...