Claudio Ayub answers all your channel questions.
Demonstrate the Value of a Marketing Certification Program
Marketing certification programs have strong value for your partners but getting them to see the value can be a challenge. Channel expert Claudio Ayub explains how to get past this road block.
Channel Marketing Certification Programs Benefit SMB Partners
Even when it appears there is not a dedicated marketing associate at your channel partner’s company, there is. And that person will be interested in your marketing certification program.
How to Improve Channel Marketing Automation Tool Use
Wondering how to increase channel marketing automation tool use? Channel strategist Claudio Ayub explains how a marketing accreditation program will save the day.
How do I correlate points for activities?
Channel strategist Claudio Ayub explains how to correlate points for activities to results in sales using a points-based rewards program.
What’s the deal with the legal issues around reloadable debit cards?
Learn how a points-based channel rewards program can address the legal and compliance issues surrounding reloadable debit cards used to pay for SPIFFs.
How to incent individuals within a partner organization?
With a points-based channel rewards program you can incent on the company level and the individual level. How does this work without partner management interfering? Claudio Ayub explains.