The healthcare division of a leading global market research organization wanted to improve panelist participation in their existing market research program that offered rewards for completing surveys. Their current incentive program was spread across numerous providers, slow in processes, and in some cases not secure. They partnered with Perks WW with the goal of creating a more engaged community of panelists while also making lighter work of reward management for the organization.
The business impact?
- True community representation
- Increased repeat participation
- Faster reward delivery
- Enhanced user experience
- Expedited program processes
- Reduction in man-hour expense
So, how did it all come together? Read the case study.
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