Perks | Channel eBooks

Hear from our Channel sales and marketing experts about how to motivate your partners and optimize strategy.

  • Practical Ways to Track MDF ROI

    Practical Ways to Track MDF ROI

    Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is.

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  • A Buyer's Guide to MDF Managed Services

    A Buyer's Guide to MDF Managed Services

    Looking at hiring an MDF/Co-Op program managed-services provider? Read this first.

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  • Crucial Considerations for Selecting an MDF Provider

    Crucial Considerations for Selecting an MDF Provider

    Promotional allowance programs such as market development funds (MDF) or cooperative marketing/advertising (Co-Op) are a staple in a marketing tool set to support indirect-sales channels.

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  • A Crash Course in Modernizing Your Channel Rebates

    A Crash Course in Modernizing Your Channel Rebates

    A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.

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  • Market Development Fund Programs: A Blueprint for Success

    Market Development Fund Programs: A Blueprint for Success

    Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.

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  • Market Development Funds & Co-Op Program Building Blocks

    Market Development Funds & Co-Op Program Building Blocks

    Read about the eight building blocks of successful market development funds (MDF) and Co-Op programs for your channel partners.

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  • Points-based Channel Rewards

    Points-based Channel Rewards

    Points-based channel rewards have evolved to meet the challenges of the digital transformation. Learn the best practices you can use to make your behavior-based incentive programs more effective.

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  • The Secret Ingredient to Partner Enablement

    The Secret Ingredient to Partner Enablement

    Incentivized Training to Increase Marketing Automation Tool Usage

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  • The Definitive Partner Experience How-to-Guide

    The Definitive Partner Experience How-to-Guide

    This eBook will provide Channel Marketing and Channel Sales professionals valuable insights around the essential building blocks of the online partner experience.

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  • Partner Profiling and Segmentation

    Partner Profiling and Segmentation

    Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners who have the potential to thrive in a rapidly changing marketplace.

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  • Why Cash is not Always King in Channel Incentive Programs

    Why Cash is not Always King in Channel Incentive Programs

    In this eBook you will learn how to design a plan that is cognizant of various job roles, generational difference and changing market conditions.

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  • A Checklist for Channel Account Management Success

    A Checklist for Channel Account Management Success

    CAMs work closely with strategic partners to ensure the partners’ loyalty, commitment, and performance. This eBook contains a checklist of guidelines to ensure optimum performance.

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  • Best Practices in Channel Account Management: The CAM as a Coach

    Best Practices in Channel Account Management: The CAM as a Coach

    The CAMs role is akin to the art of coaching – persuading partners to take the right initiatives while providing the motivation, tools, and resources to achieve agreed upon KPIs.

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  • Channel Account Managers' Guide to Onboarding and Enablement

    Channel Account Managers' Guide to Onboarding and Enablement

    To be effective, CAMs must navigate between the demands of their job as an employee of the vendor while gaining credibility as a “trusted advisor” to their assigned channel partners.

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  • Best Practices in Channel Account Management: Getting Started

    Best Practices in Channel Account Management: Getting Started

    This eBook explores the role of the CAM and documents best practices related to the CAM’s job and responsibilities.

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  • Do You Have What it Takes to be a CAM?

    Do You Have What it Takes to be a CAM?

    A brief synopsis of our upcoming eBook explaining CAM best practices, and what it takes to become an excellent vendor employee and trusted adviser to your channel clients.

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  • How to Qualify and Empower Partners

    How to Qualify and Empower Partners

    This How-to-Guide offers a step-by-step approach to a value-based, true business partner relationship that drives business success and loyalty for both the vendor and their partners.

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