Perks WW Channel Blog

All the latest blog content from the Channel experts

  • Channel Rewards Programs for the New Digital Buyer

    Channel Rewards Programs for the New Digital Buyer

    Learn how to design channel rewards programs that are points-based rewards to increase partner sales and loyalty.

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  • Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage8:46

    Spotlight Series: A Proven Formula for using Deal Reg to Your Advantage

    What if you could use your program to drive incremental deals? Join Perks WW Channel Strategist, Meg Bingley, for a quick overview on deal registration and how you can use it to your advantage.

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  • 5 Ways to Motivate Your Work From Home Employees

    5 Ways to Motivate Your Work From Home Employees

    Employers are exploring new, creative ways to overcome challenges presented during the pandemic and finding new ways to motivate employees remotely. Here’s five ideas to help your team stay connected

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  • 10-Minute Tutorial: How to Automate Partner Incentives9:38

    10-Minute Tutorial: How to Automate Partner Incentives

    Watch Perks WW customer channel strategist, Meg Bingley, talk about the critical steps for automating your channel incentives in a way that will give your program a competitive advantage.

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  • Four Keys to Partner Demand Gen Success43:35

    Four Keys to Partner Demand Gen Success

    Get actionable advice about partner-led demand generation that is timely for the current state of the channel where digital engagement is replacing live events in the partner’s tool-box and partners a

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  • Aligning Incentives to the Evolved Partner's Journey59:25

    Aligning Incentives to the Evolved Partner's Journey

    [On-demand Webinar] Learn the seven phases of the SiriusDecisions Evolved Partner’s Journey, plus a channel incentives framework that accelerates partners through each phase of their journey.

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  • Infographic: Uniting Siloed Partner Incentives

    Infographic: Uniting Siloed Partner Incentives

    This case study infographic illustrates how a data and storage networking supplier united siloed partner reward activity spanning 9,000 channel partners in 86 countries.

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  • Identifying MDF Payments as Opex or Contra

    Identifying MDF Payments as Opex or Contra

    Clear up the confusion about whether to classify a market development fund (MDF) payment as contra revenue (Contra) or operational expense (Opex).

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  • Four Ways to Help Channel Partners Bridge the Pandemic

    Four Ways to Help Channel Partners Bridge the Pandemic

    Read four ideas about how you can support your channel partners during the current the COVID19 pandemic and resulting global economic uncertainty.

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  • Industry Collaborative announces launch of The Channel Marketplace

    Industry Collaborative announces launch of The Channel Marketplace

    The Channel Marketplace is an online and human-driven resource enabling technology vendors access to solutions and expertise addressing their indirect go-to-market opportunities and challenges.

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  • Incentives Automation Outperform, Don’t Outspend Competition

    Incentives Automation Outperform, Don’t Outspend Competition

    What is channel incentives automation? Read about the technology and how it can improve revenue and profit from your channel.

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  • Partner Specialization Areas to Engage the New Buyer

    Partner Specialization Areas to Engage the New Buyer

    Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.

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  • Three Steps to Boost Channel Partner Demand Creation

    Three Steps to Boost Channel Partner Demand Creation

    Learn the three steps to take when starting a channel partner marketing certification program: identification, learning, and reward.

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  • Using Channel Incentives to Increase Partner Demand Creation

    Using Channel Incentives to Increase Partner Demand Creation

    What’s the deal with marketing certification programs? Find out how they work to improve the use of channel partner marketing tools and resources.

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  • On the Road - Women of the Channel, A Reflection

    On the Road - Women of the Channel, A Reflection

    The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.

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  • Four Tips for Moving to an Automated MDF System

    Four Tips for Moving to an Automated MDF System

    Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti

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  • Top Tips to Turn MDF into a Competitive Advantage

    Top Tips to Turn MDF into a Competitive Advantage

    Learn five best practices that will move your MDF/Co-Op program from cost of doing business to competitive advantage.

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  • Is your MDF program controlled by sales or marketing?

    Is your MDF program controlled by sales or marketing?

    Gaining a clear view into MDF ROI starts by deciding which department will control the program – sales or marketing.

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  • Accelerate Your Partners' Digital Transformation

    Accelerate Your Partners' Digital Transformation

    The right incentives framework will motivate channel partners to use digital marketing tools and accelerate their digital transformation.

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  • Stop the Pain of Tracking Channel Marketing Allowance ROI

    Stop the Pain of Tracking Channel Marketing Allowance ROI

    Learn five steps you can take to reduce the pain of tracking your channel partners’ Co-Op/MDF allowance to a return.

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