The Women of the Channel events inspire us to think about how we, as women, can support one another in the IT channel. Perks WW’s own Meg Bingley shares her experience at the event.
Partner Specialization Areas to Engage the New Buyer
Learn three areas that your channel partners need to focus on better engage the new digital buyer: the buyer’s journey, demand type, and multi-touch nurturing.
Moving from an in-house to an automated system for managing market development funds? Watch this video to learn the benefits of outsourcing MDF management and key considerations for selecting a soluti
Anti-Bribery and MDF: Often Overlooked, Often Prosecuted
Your MDF program might be at risk for violating the Foreign Corrupt Protection Act without you even knowing it. Check out these twelve guidelines to prevent MDF fund corruption.
Channel marketing automation usage continues to be a challenge for many vendors. In this article learn how channel incentive management solutions will end the channel marketing automation saga.
Bridging the Four Gaps in Channel Rewards Program Management
SiriusDecisions survey results show the channel incentives pain points channel marketing and sales professionals from a cross section of organizations are facing in the current channel ecosphere.
5 Categories to Include in Your Channel Rewards Request for Proposal
An RFP response will arm you with the information needed to select the right vendor for your unique and specific needs. Learn 5 specific topics you should cover in your RFP.
New to the idea of marketing certification? Start here.
In this blog post we'll explain the basics of how to use a marketing certification program to increase partner use of your channel marketing automation tools and improve partner-led demand creation.
Learn the four guidelines for a successful “show me the money” strategy that will present your channel partners with a value proposition, aligned with their challenges and key performance indicators
